press & brand
forge is a founder residency for the obsessed. small cohorts of builders gather in one city for a short, intense run of deep work, mentorship, and a room full of people who get it.
founded
2025
based
mumbai, india
format
founder residency
equity taken
none, ever
cost to builders
zero
first cohort
mumbai, 2026
01 / boilerplate
three lengths. all approved. copy and paste.
25 words
forge is a founder residency for the obsessed. small cohorts gather in one city for a short, intense run of deep work and mentorship.
60 words
forge is a founder residency for the obsessed, run by adihuman ai. each cohort gathers a small group of builders in one city for a short, intense run of deep work, mentorship, and a room full of people who get it. no curriculum, no equity, no cost to builders. it closes with a demo day in front of serious investors.
150 words
forge is a founder residency for the obsessed, run by the team at adihuman ai. each cohort gathers a small group of builders, founders, designers, and researchers in one city for a short, intense run of deep work and shipping. there is no curriculum and no lectures. instead, residents get time, space, mentorship from operators who have built and shipped, and a room full of people who take the work as seriously as they do. forge takes no equity and charges builders nothing. accommodation and meals are covered for the duration. cohort 0 ran in mumbai. cohort 1 is in bangalore. future cohorts move to bali, dubai, and beyond, picking cities that are inspiring without being distracting. each residency closes with a demo day in front of serious investors and an alumni network that stays involved long after the residency ends.
quote bank
pre-approved for press
we don't run a curriculum. we gather the obsessed and get out of their way.
— aditya, founder
the most useful thing you can give a serious builder is a room full of other serious builders.
— aditya, founder
no equity, no cost, no playbook. forge exists because the residency model itself is the product.
— aditya, founder
02 / wordmark
lora italic. the orange dot stays upright. never recolour it.
white on black
primary, dark surfaces
black on white
primary, light surfaces
grey on black
muted, secondary use
white, transparent
drop on any dark imagery
black, transparent
drop on any light imagery
grey, transparent
low-contrast contexts
03 / icon
squircle, lowercase f, the orange dot. used as app icon and avatar.
icon, dark
app icon, dark surface
icon, light
app icon, light surface
04 / favicon
the same f, scaled tiny. ships as svg and a 1024px png.
favicon.svg
scalable, browser-ready
05 / do's & don'ts
the wordmark is small and specific. these are the misuses we ask you to avoid.
don't recolour the dot
the orange dot is fixed. always #FF7A1A.
don't capitalise it
forge is always lowercase. never Forge, never FORGE.
don't drop the italic
the wordmark is always italic. roman is never the wordmark.
don't stretch or squash
preserve aspect ratio. always.
don't drop the dot
the dot is the mark. wordmark without dot is not the wordmark.
don't add an outline or shadow
no strokes, no glows, no drop shadows. flat always.
06 / colour & type
forge orange
ink black
paper white
muted grey
display
lora italic
used everywhere editorial. the voice of forge.
interface
geist sans
buttons, labels, microcopy. small, plain, out of the way.
press inquiries
interviews, founder access, hi-res imagery from the residency, anything you need. a real person writes back within a day.