track 05 · wildcard
concludedevent concluded · apr 18, 2026
no code. no pitch deck. just attention. a giant picked. 2 hours. made unignorable.
the brief
this track was for the people who can sell, distribute, and make things go viral. not the coders. not the founders polishing a demo. the ones who understand that a product without attention is a product that doesn't exist.
pick a big company. gpt, claude, google, spacex. for two hours you were their cmo. build the most insane marketing campaign you can. bold, controversial, and impossible to scroll past.
this wasn't linkedin marketing. this was attention hacking. if the campaign was safe enough to pass a brand review, it was too safe for this room.
brownie points if you actually executed a piece of it live. shipped a tweet from the stage. ran a guerrilla activation in the hall. filmed the spot in the parking lot. made it real.
the rules
pick a big company. gpt, claude, google, spacex, something with a gravity field.
you were their cmo for the day. no committees, no brand safety teams, no excuses.
two hours. one campaign. bold, controversial, unignorable.
brownie points if you actually executed a piece of it live, on stage, in the wild.
this wasn't linkedin marketing. this was attention hacking.
what they built
a few shapes this could take. not a checklist. a starting weather system.
a guerrilla campaign for gpt that goes viral on twitter within 24 hours.
a rebrand for google with a provocative thesis about what they've lost.
a spacex campaign aimed at teenagers that makes engineering feel like rock stardom.
an ad that forces the brand to pick a side on a cultural fight nobody else will touch.
the prize
win the room, win the track, and you walk out with two doors open. a job, and a seat in the next cohort, if you want them.
the winner
track 05 winner: tba.